LondonMetropolitanCollege

LMC had three distinct audiences — students, employers, and apprenticeship seekers — and needed a platform that served all three without confusion. Existing navigation buried key information, and the design didn't match the quality of their APM-accredited programmes.

We built a comprehensive, audience-aware web platform with clear entry points for each user type. APM-accredited course listings, a dedicated employer hub, apprenticeship guides, and a news & events section — all housed within a vibrant, accessible design system that positions LMC as a serious institution.